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KUALA LUMPUR (Bernama): Malaysian companies recorded potential sales of RM22.9 million during the recent 1Malaysia Promotion in Muscat, Oman.

Potential sales were recorded for various products including protective clothing for oil and gas workers, processed food and jewellery while in the services sector, sales were reported for IT surveillance system, tourism and training programmes, said the Malaysia External Trade Development Corporation (Matrade) on May 2012. The corporation said the 1Malaysia Promotion, officiated by International Trade and Industry Minister Datuk Seri Mustapa Mohamed was intended to introduce the diversity of Malaysian economic sectors to Oman and the Gulf Cooperation Council (GCC) countries.

Considering that Oman was a relatively new market among the GCC countries, the sales recorded by participating Malaysian companies indicated that there were abundant potential to be explored in the country, Matrade said in a statement.

Two memoranda of understanding were exchanged during the promotion involving the distribution of Malaysian-made products in Oman and collaboration in capacity building for the Omani people.

The 1Malaysia Promotion was the first of its kind organised by Matrade abroad, involving nine ministries and agencies as well as 28 companies representing various sectors, among them construction, healthcare, ICT, education, tourism and halal. Matrade urged Malaysian companies to follow up on and to intensify their own marketing and brand awareness in Oman to take advantage of the enhanced perception of Malaysia created by the promotion.

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