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Date: 13 August 2012, Monday
Time: 09.00 am to 05.00 pm
Venue: Eastin Hotel, Petaling Jaya

Malaysian Export Academy (PSMB Registered Class A – Training Provider No. 1804) Presents

USING FACEBOOK FOR YOUR BUSINESS

Certificate of attendance awarded for those who complete the course

INTRODUCTION

Facebook(FB) has been ranked as the top website in the world, nudging Google into second place. As of December 2011, FB has more than 800 million users worldwide. About 80% of these users are outside USA and Canada. More than 50% access FB via mobile phones.

Facebook will be the 3rd largest country in the world if compared with all the countries, behind China and India.

Research has shown that web users are 51% more likely to buy from your brand if they follow you on FB. They are 60% more likely to recommend your brand. In addition, 70% of web users reported “trusting” consumer opinions posted in social media.

“Using Facebook For Business” is a MUST for companies, marketing professionals, marketing managers and executives who want marketing success. According to the “2011 Cisco Connected World Technology Report”, 4% and 6% of all respondents reported that newspapers and television are their most important tools for accessing information respectively! 90% reported that the internet is their most important tool! Clearly, the old media is declining rapidly.

Because FB is the largest social network, having a FB Business Page (a.k.a. FB Fan Page) is a great way for companies and marketers to stay connected with prospects and customers on a site that they likely visit on a daily basis. It also allows companies and marketers to facilitate a more personal connection with their audience. In addition, companies and marketers will be able to share company insights, industry updates, pictures, videos, and more with their audience. They will also be able to get their fans’ opinions via polls and comments on their updates.

“Using Facebook For Business” is information-packed, fun-filled and is a great seminar to learn how to set up a FB business page for your company, promote your business page, engage your customers and prospective customers, integrate your company’s online activities with your off-line face-to-face interactions with your customers.

FB offers you the ideal business platform, at a very low cost, to enhance awareness of your company, to provide a 24/7 presence to your customers, to facilitate active engagement with all your stake-holders, to increase your market share via word-of-mouth marketing and to facilitate very targeted P&A campaigns instead of the usual mass advertisements. In the current market where competition is intense and cut-throat, the effective use of FB can be the difference between life and death for companies.

In this seminar, you will learn how to enhance market share, branding, customer-acceptance through the effective use of FB for your business.

OBJECTIVE

In this light and fun-filled seminar, you will learn:

  • What Facebook really is.
  • Setting up your Facebook business page.
  • Promoting your Facebook business page.
  • Setting up a Facebook Group.
  • Advertising on Facebook.
  • Using the Facebook Marketplace.
  • Creating an event on Facebook.
  • Integrating Facebook online activities with off-line face-to-face interactions.
  • Facebook marketing best practices.

OUTLINE

In this half-day seminar, participants will cover the following:

  • What Facebook really is.
  • Setting up your Facebook business page.
  • Promoting your Facebook business page.
  • Setting up a Facebook Group.
  • Advertising on Facebook.
  • Using the Facebook Marketplace.
  • Creating an event on Facebook.
  • Integrating Facebook online activities with off-line face-to-face interactions.
  • Facebook marketing best practices.

METHODOLOGY

This is an inter-active fun-filled course filled with presentation, discussions, videos and exercises.

WHO SHOULD ATTEND

This seminar is specially designed for business owners, marketing professionals, marketing executives, who want to be successful in their marketing strategies and marketing efforts. CEOs, Chairmen, VPs, MDs, business owners, marketing professionals, marketing managers and executives should make it a point to attend this seminar to prepare them to use Facebook as a business tool enhance the company’s competitive edge in this intensely competitive market.

TRAINER’S PROFILE

Stanley Tan is an experienced management consultant with more than twenty (20) years of manufacturing, consulting, training and entrepreneurial experience. He is an internet expert who has done extensive research on internet business and internet marketing. Stanley is experienced in utilizing the internet and social media intensely in his business, work and research.

He is aptly qualified with an engineering degree from NUS and a MBA degree (with a concentration in Marketing) from the San Francisco State University.

Stanley had previously worked for Hewlett Packard in Silicon Valley and for Deloitte & Touche and KPMG. At KPMG, he started the Elearning Practice and headed the Practice as the Managing Consultant. He developed strong relationships with leading content partners in USA and Australia and introduced elearning content from management guru such as Peter Drucker and marketing guru such as Philip Kotler to the Singapore market.

Over the years, he has advised CEOs and senior management of MNCs and SMEs on various matters, including the use of social media, talent acquisition and management and strategic investments.

Stanley has many years of training experience, having done training at Informatics, Singapore Hewlett Packard Alumni, Plastics and Rubber Institute of Singapore, Singapore Manufacturers’ Association, NTU Alumni and various institutes, polytechnics and trade associations. In addition, Stanley has also delivered talks on executive search, talent acquisition and talent management at various associations and institutions.

Stanley has done extensive research on this topic and this seminar is based on his research findings.

COURSE FEES

  • RM800 per person– SBL Claimable (includes Lunch, Tea-Breaks, Course Notes and Certificate of Completion)
  • To register, please fill in the enclosed registration form and fax it to 03 7880 2817

ORGANISER/CONTACT PERSON

Malaysian Export Academy
306, Block C, Glomac Business Centre,
Jalan SS 6/1, Kelana Jaya,
47301 Petaling Jaya, Selangor
Tel: 03 7880 0413
Fax: 03 7880 2817
Email: exportacademy2011@gmail.com
Contact Person: Shafinaah

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